Most copywriters are so focused on their own product that they forget that the user may not understand their industry jargon
David Kadavy On How To Become A Great Designer
After working in Silicon Valley as a product designer, David Kadavy (@Kadavy) focused on teaching non-designers how to make beautiful design. David is known as the bestselling author of Design for Hackers, a blogger, and the host of his podcast, Love Your Work. His new book The Heart to Start is out on December 12th. The Q&A below is between … Continue reading David Kadavy On How To Become A Great Designer
Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology
Nandu Nandkishore is an Executive Fellow at London Business School and the former Executive Vice President and board member of Nestle Asia, Oceania and Africa, where he built his reputation as a great leader and brand builder (As Martin Lindstrom previously has highlighted in his interview on this blog). Today, Nandu holds a number of … Continue reading Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology