Learning Trees: 7-steps to structure and accelerate your learning

It used to be that people would spend the first part of their life going to school, the second part of their life applying what they learnt in school, and the third part of their life retired and potentially teaching others. Things are changing rapidly nowadays. It used to be sufficient to accumulate knowledge in … Continue reading Learning Trees: 7-steps to structure and accelerate your learning

Nandu Nandkishore

Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology

Nandu Nandkishore is an Executive Fellow at London Business School and the former Executive Vice President and board member of Nestle Asia, Oceania and Africa, where he built his reputation as a great leader and brand builder (As Martin Lindstrom previously has highlighted in his interview on this blog). Today, Nandu holds a number of … Continue reading Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology

Product Management Tips

25 Product Management Tips For Your First 100 days

Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days

Nir Eyal on the Psychology of Habit-forming Products

I have looked forward to bringing this interview by Nir Eyal since I first spoke to him a few months back. Nir is the author of “Hooked: How to Build Habit-Forming Products” - a book described as the "essential crib sheet for any startup looking to understand user psychology" by Dave McClure of 500 Startups - … Continue reading Nir Eyal on the Psychology of Habit-forming Products

Martin Lindstrom on the Future of NeuroMarketing and What Fortune 100 Companies Have to Learn About Marketing

  Martin Lindstrom is a brand-builder and author of multiple bestsellers including Buyology: Truth and Lies About Why We Buy. Martin is a person I have come to know and respect. He is a Time Magazine Influential 100 Honouree and helps everything from Fortune 100 brands, like PepsiCo, Nestlé, Carrefour, McDonald’s and Shell, build their … Continue reading Martin Lindstrom on the Future of NeuroMarketing and What Fortune 100 Companies Have to Learn About Marketing