A thank you note from your future self

I was reminded of an important point today: We are oftentimes limited in the projects we can take on, simply because we don't have enough capable people in our organizations.  We have new products to launch, markets to enter, marketing initiatives to execute; why aren't we? Every single one of our businesses has an endless … Continue reading A thank you note from your future self

The Meta-Machine: A Guide to Building a Company

Being an entrepreneur is about building a company. Fast-growing companies may seem chaotic and frequently focus more on firefighting problems rather than on actually building up the company.  “The real enemy of execution is your day job!” McChesney et al. argue1. “We call it the whirlwind. It’s the massive amount of energy that’s necessary just … Continue reading The Meta-Machine: A Guide to Building a Company

The Best Books I Read in January 2020

January had plenty of travelling time, which - for me - means reading time. My book picks this month were generally disappointing, but three are worth highlighting: One Life. How we forgot to live meaningful lives (Morten Albæk). The book brought a fresh perspective on the absurdity of splitting life into airtight compartments. The impossibility … Continue reading The Best Books I Read in January 2020

Learning Trees: 7 steps to structure and accelerate your learning

It used to be that people would spend the first part of their life going to school, the second part of their life applying what they learnt in school, and the third part of their life retired and potentially teaching others. Things are changing rapidly nowadays. It used to be sufficient to accumulate knowledge in … Continue reading Learning Trees: 7 steps to structure and accelerate your learning

Why Building Something You Would Love May Be A Bad Idea

There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success. This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want … Continue reading Why Building Something You Would Love May Be A Bad Idea

The Non-Marketer’s Guide To SEO

Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO