It used to be that people would spend the first part of their life going to school, the second part of their life applying what they learnt in school, and the third part of their life retired and potentially teaching others. Things are changing rapidly nowadays. It used to be sufficient to accumulate knowledge in … Continue reading Learning Trees: 7 steps to structure and accelerate your learning
Why Building Something You Would Love May Be A Bad Idea
There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success. This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want … Continue reading Why Building Something You Would Love May Be A Bad Idea
The Non-Marketer’s Guide To SEO
Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO
How Making Yourself Obsolete Can Help Your Company Succeed
It’s a common misconception that the key to career success is to be central to the business; to take on as much responsibility as possible and hold on to it. After all, if you alone can perform a critical task, surely you are the company's biggest asset? This couldn't be further from the truth. You … Continue reading How Making Yourself Obsolete Can Help Your Company Succeed
6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
For business, as for sports, even the most talented people in the world need years of practice to be the best they can be. It should be a surprise to no one that you can't go from the street and straight to the top of any sport. The top athletes have been matched with challenges … Continue reading 6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
Generating Value Through Execution: 7 Steps to Rising in a Start-Up
The pinnacle of generating value within our companies is the ability to execute. Unless you're in a corporate environment with a strict career ladder, the opportunity to grow within a company and attain more responsibility is determined by your ability to generate value for your team and the company as a whole. As we will … Continue reading Generating Value Through Execution: 7 Steps to Rising in a Start-Up
25 Product Management Tips For Your First 100 days
Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days
Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner
Henrik Zillmer has been a friend of mine for some years now. In the past, we built e-commerce companies across the continents, but nowadays, Henrik works on AirHelp, which he co-founded and now heads as the CEO. AirHelp was picked to be part of Y Combinator’s Winter 2014 Class and has since succeeded in helping … Continue reading Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner
Why You Shouldn’t Use Budgets In AdWords
One mistake digital marketers repeatedly make is to use the budgeting function in Google AdWords to limit their spending. You should never limit your spending by your budget – there are other ways to control the spending. To reach this conclusion, it’s essential to understand the fundamental dynamics of how search engines allocate impressions across … Continue reading Why You Shouldn’t Use Budgets In AdWords
Why There Is No Optimal Conversion Rate
One of the questions entrepreneurs and marketers ask me the most concerns conversion rates. Looking for benchmarks, they ask, “What’s the optimal conversion rate we should aim for?” The idea behind the question is flawless – they want to measure the efficiency of your product (website). The challenge is that this is not the right … Continue reading Why There Is No Optimal Conversion Rate