One of the most crucial things to understand in sales and marketing is funnels. Funnels are used to describe everything from how users behave on your e-commerce platform to how a sales team is working through their leads. Funnels are different than a simple data dump in that they always describe a flow of data … Continue reading Building and Using Funnels
The Single Most Common Mistake in Copywriting
Most copywriters are so focused on their own product that they forget that the user may not understand their industry jargon
Why Building Something You Would Love May Be A Bad Idea
There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success. This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want … Continue reading Why Building Something You Would Love May Be A Bad Idea
A Scientific Argument For Making Bold Product Decisions
Countless articles argue that it's the smaller incremental improvements that form the overall growth of the company. However, even with many small tests yielding 2 or 3% improvements each, this kind of strategy can be the death of your company. In product management, split testing is an excellent example of why the small improvements may … Continue reading A Scientific Argument For Making Bold Product Decisions
Former PM of Twitter, Quora, and Facebook, Andy Johns, on Growth
In a recent AMA on GrowthHackers.com, former PM of Conversion Rate Optimization at Twitter, Quora, and Wealthfront and PM of Embeddable Widgets/Products at Facebook, Andy Johns highlighted a number of interesting learnings from his career so far. Many seek to find the silver bullet for hypergrowth, but according to Johns, the job isn’t too different … Continue reading Former PM of Twitter, Quora, and Facebook, Andy Johns, on Growth
Why There Is No Optimal Conversion Rate
One of the questions entrepreneurs and marketers ask me the most concerns conversion rates. Looking for benchmarks, they ask, “What’s the optimal conversion rate we should aim for?” The idea behind the question is flawless – they want to measure the efficiency of your product (website). The challenge is that this is not the right … Continue reading Why There Is No Optimal Conversion Rate
Nir Eyal on the Psychology of Habit-forming Products
I have looked forward to bringing this interview by Nir Eyal since I first spoke to him a few months back. Nir is the author of “Hooked: How to Build Habit-Forming Products” - a book described as the "essential crib sheet for any startup looking to understand user psychology" by Dave McClure of 500 Startups - … Continue reading Nir Eyal on the Psychology of Habit-forming Products