One of the most crucial things to understand in sales and marketing is funnels. Funnels are used to describe everything from how users behave on your e-commerce platform to how a sales team is working through their leads. Funnels are different than a simple data dump in that they always describe a flow of data … Continue reading Building and Using Funnels
Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation
I have looked very much forward to bringing this post. Florian was my early teacher and the first person to open my eyes to how sophisticated digital marketing can be and he is still one of the persons, if not the person, who has influenced my thinking on digital the most. To those unfamiliar with … Continue reading Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation