David Meerman Scott is the author of ten books including The New Rules of Marketing and PR, which has sold more than 350,000 copies and been translated into 25 languages and released in the 5th edition in October 2015. David is a world-renowned speaker and expert on social media and digital marketing. A 15-year journey … Continue reading David Meerman Scott on The New Rules of Marketing and PR
PR has historically been a very important part of most communications and marketing strategies. PR was a way to get in behind the armory of the customer. A way to disarm the customer of their traditional shielding and skepticism towards messages conveyed in advertising. This has changed over the last few years. PR, defined as … Continue reading Is Traditional PR Dead?