I have looked very much forward to bringing this post. Florian was my early teacher and the first person to open my eyes to how sophisticated digital marketing can be and he is still one of the persons, if not the person, who has influenced my thinking on digital the most. To those unfamiliar with … Continue reading Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation
Florian Heinemann on the Future of Digital Marketing and Brand Building
This is the second part of a two-part interview with Florian Heinemann, co-founder and managing director at Berlin-based early-stage investor and company builder Project A Ventures and former Co-CMO at Zalando. You can read the first part of Zalando’s marketing strategy and automation here. It is not required to read the parts in any specific … Continue reading Florian Heinemann on the Future of Digital Marketing and Brand Building
Lessons on Flow State and 9 Ways To Get There
As many others, I have often worked long into the night and until the early morning. Nowadays, it is rarely because I have to. There is rarely a pressure for me to work until 4am or the expectation for that sake. Most often when I sit up late at night, whether in the office, at … Continue reading Lessons on Flow State and 9 Ways To Get There