After working in Silicon Valley as a product designer, David Kadavy (@Kadavy) focused on teaching non-designers how to make beautiful design. David is known as the bestselling author of Design for Hackers, a blogger, and the host of his podcast, Love Your Work. His new book The Heart to Start is out on December 12th. The Q&A below is between … Continue reading David Kadavy On How To Become A Great Designer
Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology
Nandu Nandkishore is an Executive Fellow at London Business School and the former Executive Vice President and board member of Nestle Asia, Oceania and Africa, where he built his reputation as a great leader and brand builder (As Martin Lindstrom previously has highlighted in his interview on this blog). Today, Nandu holds a number of … Continue reading Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology
Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner
Henrik Zillmer has been a friend of mine for some years now. In the past, we built e-commerce companies across the continents, but nowadays, Henrik works on AirHelp, which he co-founded and now heads as the CEO. AirHelp was picked to be part of Y Combinator’s Winter 2014 Class and has since succeeded in helping … Continue reading Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner
David Meerman Scott on The New Rules of Marketing and PR
David Meerman Scott is the author of ten books including The New Rules of Marketing and PR, which has sold more than 350,000 copies and been translated into 25 languages and released in the 5th edition in October 2015. David is a world-renowned speaker and expert on social media and digital marketing. A 15-year journey … Continue reading David Meerman Scott on The New Rules of Marketing and PR
Nir Eyal on the Psychology of Habit-forming Products
I have looked forward to bringing this interview by Nir Eyal since I first spoke to him a few months back. Nir is the author of “Hooked: How to Build Habit-Forming Products” - a book described as the "essential crib sheet for any startup looking to understand user psychology" by Dave McClure of 500 Startups - … Continue reading Nir Eyal on the Psychology of Habit-forming Products
Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation
I have looked very much forward to bringing this post. Florian was my early teacher and the first person to open my eyes to how sophisticated digital marketing can be and he is still one of the persons, if not the person, who has influenced my thinking on digital the most. To those unfamiliar with … Continue reading Florian Heinemann on Lessons from Building the Zalando Marketing Machine and Marketing Automation
Florian Heinemann on the Future of Digital Marketing and Brand Building
This is the second part of a two-part interview with Florian Heinemann, co-founder and managing director at Berlin-based early-stage investor and company builder Project A Ventures and former Co-CMO at Zalando. You can read the first part of Zalando’s marketing strategy and automation here. It is not required to read the parts in any specific … Continue reading Florian Heinemann on the Future of Digital Marketing and Brand Building
Martin Lindstrom on the Future of NeuroMarketing and What Fortune 100 Companies Have to Learn About Marketing
Martin Lindstrom is a brand-builder and author of multiple bestsellers including Buyology: Truth and Lies About Why We Buy. Martin is a person I have come to know and respect. He is a Time Magazine Influential 100 Honouree and helps everything from Fortune 100 brands, like PepsiCo, Nestlé, Carrefour, McDonald’s and Shell, build their brands … Continue reading Martin Lindstrom on the Future of NeuroMarketing and What Fortune 100 Companies Have to Learn About Marketing
Danny Dover on Fulfilling The Bucket List and Beating Depression
In AntarcticaThe second part of my interview with SEO expert Danny Dover delves further into his personal development and his bucket list. You can read the first part which is about SEO and his career here. When I spoke to Danny Dover we got off-track early on. I remember asking him a few questions about … Continue reading Danny Dover on Fulfilling The Bucket List and Beating Depression
Danny Dover, Author and SEO expert, on The Future of SEO, Content and More
I am very excited to bring you this interview with Danny Dover. Many of you probably know Danny best as the author of Search Engine Optimization (SEO) Secrets, as an authority on search engine optimization in general, as a conversion rate optimizer, or from one of the many other fields he has excelled in. His … Continue reading Danny Dover, Author and SEO expert, on The Future of SEO, Content and More