Today, I was reminded of the wise words of a true hero, Yoda, the legendary Jedi Master. I’ll come back to this legend in a second. One of the benefits of my role is being able to speak to all the great entrepreneurs we work with. I’m fortunate to see what works well in each … Continue reading What Jedis and entrepreneurs have in common
The Single Most Common Mistake in Copywriting
Most copywriters are so focused on their own product that they forget that the user may not understand their industry jargon
Learning Trees: 7 steps to structure and accelerate your learning
It used to be that people would spend the first part of their life going to school, the second part of their life applying what they learnt in school, and the third part of their life retired and potentially teaching others. Things are changing rapidly nowadays. It used to be sufficient to accumulate knowledge in … Continue reading Learning Trees: 7 steps to structure and accelerate your learning
David Kadavy On How To Become A Great Designer
After working in Silicon Valley as a product designer, David Kadavy (@Kadavy) focused on teaching non-designers how to make beautiful design. David is known as the bestselling author of Design for Hackers, a blogger, and the host of his podcast, Love Your Work. His new book The Heart to Start is out on December 12th. The Q&A below is between … Continue reading David Kadavy On How To Become A Great Designer
Why Building Something You Would Love May Be A Bad Idea
There is more of less a collective agreement among entrepreneurs that the idea is only a small fraction of a venture’s success. This turns focus to the importance of executing on an idea. To work hard and to hustle. Numerous books are dedicated to this subject, and while I wholeheartedly agree with them, I want … Continue reading Why Building Something You Would Love May Be A Bad Idea
A Scientific Argument For Making Bold Product Decisions
Countless articles argue that it's the smaller incremental improvements that form the overall growth of the company. However, even with many small tests yielding 2 or 3% improvements each, this kind of strategy can be the death of your company. In product management, split testing is an excellent example of why the small improvements may … Continue reading A Scientific Argument For Making Bold Product Decisions
The Non-Marketer’s Guide To SEO
Excelling at search engine optimization (SEO) is a key component of a successful strategy for most online businesses. However, for many founders and marketers without a strong online background, SEO can often come across as a black box. As for all other marketing channels, my favoured approach is highly analytical. I prefer to start with … Continue reading The Non-Marketer’s Guide To SEO
How Making Yourself Obsolete Can Help Your Company Succeed
It’s a common misconception that the key to career success is to be central to the business; to take on as much responsibility as possible and hold on to it. After all, if you alone can perform a critical task, surely you are the company's biggest asset? This couldn't be further from the truth. You … Continue reading How Making Yourself Obsolete Can Help Your Company Succeed
6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
For business, as for sports, even the most talented people in the world need years of practice to be the best they can be. It should be a surprise to no one that you can't go from the street and straight to the top of any sport. The top athletes have been matched with challenges … Continue reading 6 Tips For Planning Your Personal Development: The Challenges of a Steep Learning Curve
Generating Value Through Execution: 7 Steps to Rising in a Start-Up
The pinnacle of generating value within our companies is the ability to execute. Unless you're in a corporate environment with a strict career ladder, the opportunity to grow within a company and attain more responsibility is determined by your ability to generate value for your team and the company as a whole. As we will … Continue reading Generating Value Through Execution: 7 Steps to Rising in a Start-Up