Nandu Nandkishore is an Executive Fellow at London Business School and the former Executive Vice President and board member of Nestle Asia, Oceania and Africa, where he built his reputation as a great leader and brand builder (As Martin Lindstrom previously has highlighted in his interview on this blog). Today, Nandu holds a number of … Continue reading Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology
Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It's an exciting space to operate in, but it is also very unlike any other field. You will be the glue … Continue reading 25 Product Management Tips For Your First 100 days
Henrik Zillmer has been a friend of mine for some years now. In the past, we built e-commerce companies across the continents, but nowadays, Henrik works on AirHelp, which he co-founded and now heads as the CEO. AirHelp was picked to be part of Y Combinator’s Winter 2014 Class and has since succeeded in helping … Continue reading Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner
TL;DR version: Based on this study: Click-through rates were significantly higher without DKIs (10-65% higher) Conversion rates were significantly higher without DKIs (300%+) This study did not manage to give a definitive conclusion on the impact on the cost per click when using the DKI Background The online marketing community seems to have a love/hate relationship … Continue reading Marketing lab: Does Dynamic Keyword Insertion Work In Search Ads For Fashion?
David Meerman Scott is the author of ten books including The New Rules of Marketing and PR, which has sold more than 350,000 copies and been translated into 25 languages and released in the 5th edition in October 2015. David is a world-renowned speaker and expert on social media and digital marketing. A 15-year journey … Continue reading David Meerman Scott on The New Rules of Marketing and PR
Too many marketers are not sufficiently data-driven. They act as if they were engaging in the old world, where things were far less tangible due to lack of transparency and data. This is no longer an excuse. It doesn’t mean that you should always let cost-efficiency dictate your budget allocation – for some brands, it … Continue reading Determining How Much To Bid CPC on AdWords
Last week, GrowthHackers.com hosted an AMA with Andrew Chen. Andrew has worked as an advisor/investor for startups including, AngelList, AppSumo, Barkbox, Dropbox, Qualaroo, ZenPayroll and others. Besides from his various roles, Andrew frequently posts on his blog, http://andrewchen.co/ I recommend that you use your brain, first and foremost, to think about growth A big topic … Continue reading Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention
One mistake digital marketers repeatedly make is to use the budgeting function in Google AdWords to limit their spending. You should never limit your spending by your budget – there are other ways to control the spending. To reach this conclusion, it’s essential to understand the fundamental dynamics of how search engines allocate impressions across … Continue reading Why You Shouldn’t Use Budgets In AdWords
In a recent AMA on GrowthHackers.com, former PM of Conversion Rate Optimization at Twitter, Quora, and Wealthfront and PM of Embeddable Widgets/Products at Facebook, Andy Johns highlighted a number of interesting learnings from his career so far. Many seek to find the silver bullet for hypergrowth, but according to Johns, the job isn’t too different … Continue reading Former PM of Twitter, Quora, and Facebook, Andy Johns, on Growth
PR has historically been a very important part of most communications and marketing strategies. PR was a way to get in behind the armory of the customer. A way to disarm the customer of their traditional shielding and skepticism towards messages conveyed in advertising. This has changed over the last few years. PR, defined as … Continue reading Is Traditional PR Dead?